EXPO OSAKA 2025
Expo & Live Events

EXPO OSAKA 2025

6


months

2 milioni


visitors

>700


events

1.300


delegations

11.000


media releases

6


months

2 milioni


visitors

>700


events

1.300


delegations

11.000


media releases

EXPO OSAKA 2025 was a huge success. Ega renewed its presence at this edition in the management of the Italian Pavilion, which, in addition to being one of the most visited during the six months of the EXPO, won the prestigious Thematic Development Category award from the BIE.

With almost 2 million visitors, the Pavilion hosted 791 events (210 economic, 410 cultural and 171 B2B meetings), welcoming 7,500 representatives from Italian, Japanese and international companies, for a total of 1,300 official delegations visiting. It also received extensive media coverage: over 61 million views on social media and more than 11,000 articles and reports by Italian, Japanese and international media outlets.

EGA Worldwide EGA Worldwide

Art regenerates life

The Italian Pavilion, designed by MCA – Mario Cucinella Architects, represents Italy’s vision of the Universal Exposition theme: “Designing future societies for our lives”. The Italian slogan, “Art regenerates life”, expresses the deep connection between creativity, culture and sustainability, values that have always characterised our country.

Inspired by the ideal Renaissance city, the pavilion reinterprets the symbolic spaces of Italian architecture – squares, porticoes, theatres and gardens – in a contemporary key, transforming them into lively places where people, art and nature can meet. With a surface area of approximately 3,000 square metres and an internal height of 9 metres, the structure stands out for its extensive use of PEFC-certified wood, which accounts for over 85% of the materials used, making it one of the most sustainable pavilions in the entire exhibition.

Inside, the exhibition ‘Italy that builds – a history of People and Nature’, curated by the Ministry of Infrastructure and Transport, takes visitors on an immersive journey from the Alps to Sicily, through landscapes, engineering works and innovations that tell the story of the dialogue between man and the environment.

The pavilion also houses masterpieces of Italian art – from the Farnese Atlas of the Archaeological Museum of Naples to the original sheets of Leonardo da Vinci’s Codex Atlanticus, as well as works by Caravaggio, Perugino, Tintoretto, Boccioni and Jago – together with exhibitions dedicated to innovation, patents and Made in Italy.

Designed to last beyond the Expo, the Italian Pavilion is conceived as a symbol of beauty, creativity and sustainability, a bridge between the past and the future that celebrates Italy’s ability to build harmony between art, science and nature.

EGA Worldwide

EXPO OSAKA 2025 · EXPO OSAKA 2025 · EXPO OSAKA 2025 · EXPO OSAKA 2025 · EXPO OSAKA 2025 · EXPO OSAKA 2025 · EXPO OSAKA 2025 · EXPO OSAKA 2025

During the six months of Expo, the Italian Pavilion hosted almost 800 events with guests, experts and artists from all over Italy. Among the most notable were: Giovanni Allevi, Ligabue, Elisa, Achille Lauro, Negramaro, Arisa, Mario Biondi and Roberto Bolle.

There was also a strong institutional presence, with the participation of numerous Italian and foreign ministers and regional authorities, promoting both Italy as a whole and individual regions. Thanks to the collaboration with the Conference of Regions and Autonomous Provinces, 18 Italian regions presented their manufacturing, scientific and creative excellence in Osaka, promoting new opportunities for dialogue and cooperation with Japan and the entire Asia-Pacific area.

EGA Worldwide
EGA Worldwide
EGA Worldwide
EGA Worldwide
EGA Worldwide
EGA Worldwide
EGA Worldwide
EGA Worldwide
EGA Worldwide
EGA Worldwide
EGA Worldwide
EGA Worldwide
Thematic Development Category (BIE)

Thematic Development Category (BIE)